Designing for impact through
Business Vision, Emerging Technology,
and Human Potential.

Designing for impact through
Business Vision, Emerging Technology,
and Human Potential.

Designing for impact through
Business Vision, Emerging Technology,
and Human Potential.

About Me

Over the past decade, I’ve led cross-functional teams, guided design strategies for enterprise products, and helped organizations define what great experiences mean for their customers and employees. My work sits at the intersection of business transformation, design systems, and user advocacy—where thoughtful design can change how people work, connect, and make decisions.


I bring end-to-end expertise across the product lifecycle, guiding teams from discovery and strategy through to design execution and delivery. My superpower is connecting design thinking with business strategy and technical execution, ensuring every solution delivers meaningful impact and measurable value.


I believe design is more than craft—it’s a catalyst for alignment, empathy, and transformation. Whether facilitating a design workshop with executives or mapping a multi-platform user journey, I focus on creating shared understanding and forward momentum.

"Design creates culture. Culture shapes values. Values determine the future." - Robert L. Peters

"Design creates culture. Culture shapes values. Values determine the future." - Robert L. Peters

"Design creates culture. Culture shapes values. Values determine the future." - Robert L. Peters

Leadership

  • Building Design Teams

  • Mentor, Instructor, Coach

  • Workshop Facilitator

  • UX Strategy

  • Product Design & Growth

  • Design Curriculum

Design Experience

  • UX Design and Prototyping

  • User Interface Design

  • User Research

  • Information Architecture

  • Analytics Research

  • Design Library & Systems

  • Content Strategy

  • Conversation Design

  • Demo Creation

  • Storyboarding

Technical Expertise

  • Miro

  • Adobe Design Suite

  • Sketch

  • Figma

  • MS Office

  • HTML/CSS

  • Confluence

  • JIRA

  • GitHub

  • Framer

  • Canva

  • ChatGPT

  • watsonx.ai

Certifications & Recognition

  • Enterprise Design Thinking

  • IBM watsonx Essentials

  • Stakeholder Support

  • Director, Board of Design Education, IBM

  • Cultural Catalyst Award, IBM

Testimonials

Daniel Thomas

UX Engineer at Medix

I am incredibly appreciative of the mentorship Albrecht provided during my pivot from a front-end developer to UX Engineer. His invaluable advice, “If everything is important, then nothing is important” became the cornerstone of my design philosophy, and it’s a lesson I now teach others. Working with Albrecht taught me that flashy features are merely a nice-to-have but will always fail to outweigh the importance of a fluid, seamless user experience. This emphasis on ruthless prioritization has been a transformative learning experience for me, especially when navigating the dual roles of developer and UX designer.

Jordan Worm

Advisory Technical Specialist at IBM

"It was a privilege to work alongside Al on the same team in IBM's Client Engineering. Reporting to the same manager, I had a firsthand view of Al's exceptional talent and leadership. He was unequivocally our team's most senior and skilled designer, setting a high standard for excellence in UX/UI.
Al has a natural ability to take the lead. He masterfully facilitated high-stakes workshops with clients, translating complex requirements into clear, user-centric design strategies that consistently led to successful outcomes. Beyond his own impressive work, Al was a dedicated mentor who invested heavily in the growth of our junior designers and interns. He didn't just lead projects; he cultivated talent and elevated the design maturity of our entire team.
Al is a true professional who combines deep expertise with a passion for helping others succeed. He would be an invaluable asset to any organization, and I wholeheartedly recommend him."

Key Collaborations

A design leader with 16+ years creating scalable experiences and strategies for some of the world’s most recognized brands and Fortune 100 organizations.

Copyright ©2025 Al Villanueva

Copyright ©2025 Al Villanueva